Advance Digital Maketing course
Course Content
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History of Marketing
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Traditional vs. Digital Marketing
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The Current Opportunity
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Digital Marketing Channels
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Careers in Digital Marketing
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Digital Consumer Journey
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Understanding Online Business Goals
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Website Planning
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Local Visibility
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Social Media Visibility
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Graphic Design Fundamentals
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Designing- Marketing Kits
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Designing Online Documents
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Video Creation Strategy
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Importance of Video Marketing
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Types of Online Videos
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Building Explainer Video Scripts
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Live Exercise: Creating Explainer Videos
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Customizing Youtube Channel
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Youtube Profile & Post Best Practices
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Live Exercise: Youtube Customization & Upload
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Buying Domain & Hosting
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Understanding C-panel
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Installing WordPress
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Customizing Theme
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Building Home Page & Blog
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Customization Practice & Doubt Session
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Customizing Menu
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Social Media Introduction
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Exploring Different Social Media Networks
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Optimizing Your Facebook Pages For Business
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Instagram Profile Optimization
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What is SEO
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Keyword Selection & Mapping
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Content Optimization
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On-Page SEO & HTML Tag Optimization
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Off-Page SEO & Link Building
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Local SEO
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Setting Up Google Analytics
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Overview of Key GA Reports from Existing Data
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Other Analytic Tools
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Live Exercise: Analytics Report Audit
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Optimizing Your Facebook Pages For Business
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Facebook Advertising
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Instagram Advertising
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Definition of AI in Digital Marketing
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Importance of AI in Marketing
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Benefits and Challenges of AI in Marketing
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Future Trends in AI and Digital Marketing
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Introduction to AI Content Generation
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How AI Generates Content
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Popular AI Tools for Content Generation
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Applications of AI in Content Generation
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Introduction to AI in SEO
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Benefits of Using AI Tools for SEO
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Popular AI Tools for SEO
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Why Use Online Advertising
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Understanding Online Ad Platforms & Ad Buying Models
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Programmatic & Direct Ad Buying
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Introduction to Paid Marketing
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Bidding & Auctions
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Google Ads Campaign Structure
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Billing & Account Setup
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Choosing the Right Keywords
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Introduction to Search Ads
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Live Exercise- Creating Search Ad Campaign
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Search Ad Campaign- Best Practices & Data Analysis
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Google Ads Search (PPC) Advertising
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Introduction to Display Advertising
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Live Exercise- Creating Display Ad Campaign
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Building a Right Display Ad Campaign
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Display Ad Campaign- Best Practices & Data Analysis
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Importance of email marketing
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How to write effective mails
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Email Strategy Creation
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Email Marketing Tool
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Email reporting & analysis
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What is Inbound Marketing
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How to Generate Content Ideas
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Building Content Calendars
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Content Repurposing
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Content Writing Essentials & Tools
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Content Writing For Business Websites
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Content Writing For Ecommerce Websites
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Copywriting vs. Content Writing
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Introduction to E-Commerce
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Setting Up Your E-commerce Store
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Managing Product Listing
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Logistics Partner Integration
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Payment Gateway Integration
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Introduction to Online Money Making
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Introduction to Affiliate Networks & Payment Models
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Signing up for Affiliate Programs
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Selecting an Offer
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Earning With Google Adsense
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Freelancing Platforms
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Building Freelancing Profile
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Live Walkthrough: How to Grab Projects
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How to Price your Services
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Placement Process Introduction
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Understanding your Career Path
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How a Great CV Looks Like
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Ensuring your Skill Proficiency
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Live Exercise: Creating Customized Cover Letters
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Mock Interviews